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Event Details
The past 3 years of intensive, in-the-field social media projects for
companies like Pacific Centre, Park Royal, Opus Hotels and Blast Radius
have culminated in the creation of this online Social Media Storytelling
Workshop.
This is for people who want to cut through the mayhem and madness of
social media, and wrap their heads around what it really takes to market
a business (or a cause) in this new world.
Are you sick of social media seminars that tell you the same stuff
you already know and don’t get you any further ahead? If so, this is the
workshop for you.
What: Social Media Storytelling Workshop: Learn How to Get Your Story to the World
When: Thursday, February 24, 2011 @ 9am PT (12pm ET)
Where: Online
Cost: $99 per person
Who it’s for: Business owners, marketers, communicators, social media managers, web site managers
How do you know it’s for you?
• You’ve reached a point where it’s critical to get a better understanding of social media
• You want to develop a smart, efficient social media plan
• You want to take a more strategic approach to social media
• You’re not getting the business results you want from your current marketing efforts
• You want an understanding of why storytelling matters so much online
Course Outline:
Social Media Storytelling: Learn How to Get Your Story to the World
The Big Picture: How: Why Storytelling is Crucial for Social Media Success
· Stories + human connection
· How Social Media Influences how people connect
5 Ways Social Media Effects our Lives (and What this Means for Business)
· Social media is many things
· Facebook & Twitter are changing how business & consumers Interact
Old Media vs. New Media: The New Dynamics that Fuel Buying Decisions
· Why traditional media is taking a nose-dive
· New Media: why people love Facebook, Twitter & YouTube
· New Media: how businesses are responding
The Soya Principles of Storytelling (featuring real-life examples)
· Unveils Soya’s 6 Principles for Creating a Social Media Strategy that Sets You Apart
Creating a StoryRoom on Your Web Site: Your Homebase for Social Media
· Unveils the Soya Model for Sharing Your Story Across the Web
Soya Exercises: Essential brainstorming tools for creating your social media strategy
